sparkChief & Co.

Why You Should Treat Your People Like Your Brand, Not Like Your Tangible Assets

Your people cannot contribute to your brand if you don’t treat them like your brand.

Aligning business and people strategies to outperform

To achieve the best of any situation, the activities of individuals who are motivated and invested in — not only in their own…



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Ali Kursun

Ali Kursun


Writes about workforce strategy, leadership, and the future of work. Founder & Managing Partner at sparkChief & Co. (